Andrian D Hagijanto

Dosen Jurusan Desain Komunikasi Visual
Fakultas Seni dan Desain - Universitas Kristen Petra

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ABSTRAK
Iklan pada media cetak terkadang dilewati begitu saja oleh pembaca, sehingga proses promosi yang dikemas dengan elemen desain komunikasi visual itu gagal mencapai tujuannya. Salah satu cara untuk menarik perhatian pembaca agar menghentikan sejenak kedua matanya dan mengamati iklan adalah dengan menciptakan layout iklan lewat peranan white space. Tulisan ini akan membahas mengenai white space di dalam iklan media cetak, khususnya koran dan majalah.

ABSTRACT
Readers are often unware of advertisments published in print media, therefore the elements of communication design composed in the promotion process fail to reach the objectives. One of the methods use to gain attention from the readers so they focus their vision to the advertisment is by presenting the lay out using white space. This article is to discuss about white space in media advertisments, especially newspaper and magazines.

Kata kunci: Iklan media cetak, white space

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Download > White Space dalam Iklan di Media Cetak

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Sumber: Desa Informasi > Pusat Penelitian (Research Centre) Petra Christian University

“Desa Informasi” or “Information Village” is the name adopted for the Local eContent (digital information resources with local flavor) development project being carried out in Petra Christian University Library.

“Desa Informasi” can also play an important role in preserving (at least) digitally local historical and cultural heritage, thus preserving the collective memory of a local society.

All Local eContent collections are available for everyone through the Internet for free. Some Local eContent collections are currently available in “Desa Informasi,” such as Surabaya Memory, Digital Theses, eDIMENSI, Petra@rt Gallery, Petra iPoster, and Petra Chronicle.

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