Pujiyanto

Dosen Jurusan Seni dan Desain
Fakultas Sastra, Universitas Negeri Malang

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ABSTRAK
Di era perdagangan bebas merupakan masa persaingan produsen dalam memasarkan produknya. Produsen menginginkan pada era tersebut produknya dapat diterima masyarakat secara luas. Agar produknya sampai ke konsumen maka perlu informasi yang jelas melalui media periklanan. Kejelasan informasi pada segmen pasar terhadap produk yang diiklankan akan menghasilkan tanggapan positif dari konsumen yang tentunya akan mendapatkan keuntungan bagi produsen.

Kata kunci: Iklan, Pemasaran, Segmen, Konsumen.

ABSTRACT
Free trade era motivates producers to compete in marketing their products. In that era they want public to accept their product. To familiarize the productsm they make use of advertisement. Doing so, the customers will obtain clear information and respond positively on the products that can finally increase the benefits for the producers.

Keywords: Advertisement, Marketing, Segment, Customer.

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Download di sini > Strategi Pemasaran Produk melalui Media Periklanan

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Sumber: Desa Informasi > Pusat Penelitian (Research Centre) Petra Christian University

“Desa Informasi” or “Information Village” is the name adopted for the Local eContent (digital information resources with local flavor) development project being carried out in Petra Christian University Library.

“Desa Informasi” can also play an important role in preserving (at least) digitally local historical and cultural heritage, thus preserving the collective memory of a local society.

All Local eContent collections are available for everyone through the Internet for free. Some Local eContent collections are currently available in “Desa Informasi,” such as Surabaya Memory, Digital Theses, eDIMENSI, Petra@rt Gallery, Petra iPoster, and Petra Chronicle.

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