Deddi Duto Hartanto

Dosen Jurusan Desain Komunikasi Visual
Fakultas Seni dan Desain - Universitas Kristen Petra

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ABSTRAK
Iklan testimonial identik dengan tokoh terkenal, baik itu artis, tokoh masyarakat, olahragawan, atau yang lainnya. Semuanya di cap sebagai “publik figur” karena sudah dikenal masyarakat.Banyak kreator iklan menggunakan publik figur dengan harapan dapat mencapai brand awareness yang tinggi. Apakah penggunaan publik figur dalam iklan testimonial lebih menguntungkan? Apakah peran publik figur (sudah) mewakili produk yang dibawakan?

Kata kunci: iklan testimonial, publik figur

ABSTRACT
Testimonial advertising seemingly identical with famous figure such as artist, sportmen or others. They are all branded as “public figure” because they are well known by public. A lot of advertising creators using public figure in order to gain a high brand awareness. Is the use of public figure in testimonial advertising more profitable? Is their able quite representative for the products they represent?

Keywords: testimonial advertising, public figure

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Download > Publik Figur dalam Iklan Testimonial

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Sumber: Desa Informasi > Pusat Penelitian (Research Centre) Petra Christian University

“Desa Informasi” or “Information Village” is the name adopted for the Local eContent (digital information resources with local flavor) development project being carried out in Petra Christian University Library.

“Desa Informasi” can also play an important role in preserving (at least) digitally local historical and cultural heritage, thus preserving the collective memory of a local society.

All Local eContent collections are available for everyone through the Internet for free. Some Local eContent collections are currently available in “Desa Informasi,” such as Surabaya Memory, Digital Theses, eDIMENSI, Petra@rt Gallery, Petra iPoster, and Petra Chronicle.

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