Deddi Duto Hartanto

Dosen Jurusan Desain Komunikasi Visual
Fakultas Seni dan Desain - Universitas Kristen Petra

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ABSTRAK
Penggunaan ilustrasi pada iklan media cetak merupakan hal penting untuk diperhatikan. Ilustrasi bukan hanya sebagai hiasan yang menarik perhatian saja, tetapi sebagai visualisasi gagasan pesan iklan. Apabila tepat penggunaannya akan sangat efektif dalam menyampaikan isi pesan iklan tersebut.

Kata kunci: ilustrasi iklan, media massa cetak, daya tarik

ABSTRACT
The usage of illustration in printed advertising media is considerably important. Illustration functions only for decoration to attract attention, but also act as visualisation of
advertising ideas. If ilustration is functioned properly, it would be a very effective tool for delivering advertising messages.

Keywords: advertising illustration, printed media, attraction device

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Download > Penggunaan Ilustrasi sebagai Daya Tarik pada Iklan Media Cetak

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Sumber: Desa Informasi > Pusat Penelitian (Research Centre) Petra Christian University

“Desa Informasi” or “Information Village” is the name adopted for the Local eContent (digital information resources with local flavor) development project being carried out in Petra Christian University Library.

“Desa Informasi” can also play an important role in preserving (at least) digitally local historical and cultural heritage, thus preserving the collective memory of a local society.

All Local eContent collections are available for everyone through the Internet for free. Some Local eContent collections are currently available in “Desa Informasi,” such as Surabaya Memory, Digital Theses, eDIMENSI, Petra@rt Gallery, Petra iPoster, and Petra Chronicle.

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