Listia Natadjaja

Dosen Jurusan Desain Komunikasi Visual
Fakultas Seni dan Desain - Universittas Kristen Petra

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ABSTRAK
Tayangan televisi sangat berpengaruh pada pemirsa anak-anak. Karena pengetahuannya terbatas, anak-anak memandang sesuatu seperti apa adanya. Dalam tayangan tersebut tentu saja terdapat beberapa iklan produk anak yang “bersaing” dengan film kartun televisi itu sendiri. Sejauh mana iklan berpengaruh pada affektif anak-anak dibandingkan dengan film kartun itulah yang dicoba dibahas dalam tulisan ini, yang diharapkan dapat bermanfaat bagi semua pihak khususnya anak yang merupakan target “empuk” tayangan televisi.

Kata kunci: iklan, film kartun, anak-anak, pengaruh, affektif.

ABSTRACT
Television is so affected to their audience especially children. Because of children limited knowledge, they see everything as it is. There is many products advertisement for children, which is “compete” with the cartoon film on Television. How far the advertisement is afffected to children affective compared with cartoon film that will be tried to be discussed. Hopefully, it’s all bringing the advantages for everyone especially children who are being a target in Television.

Keywords: advertisement, cartoon film, children, effect, affective.

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Download > Pengaruh Iklan untuk Anak Dibandingkan dengan Film Kartun Televisi terhadap Affektif Anak

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Sumber: Desa Informasi > Pusat Penelitian (Research Centre) Petra Christian University

“Desa Informasi” or “Information Village” is the name adopted for the Local eContent (digital information resources with local flavor) development project being carried out in Petra Christian University Library.

“Desa Informasi” can also play an important role in preserving (at least) digitally local historical and cultural heritage, thus preserving the collective memory of a local society.

All Local eContent collections are available for everyone through the Internet for free. Some Local eContent collections are currently available in “Desa Informasi,” such as Surabaya Memory, Digital Theses, eDIMENSI, Petra@rt Gallery, Petra iPoster, and Petra Chronicle.

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