Andrian D Hagijanto

Dosen Jurusan Desain Komunikasi Visual
Fakultas Seni dan Desain - Universitas Kristen Petra

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ABSTRAK
Walaupun media cetak sudah tersegmentasi lebih tajam dibanding media televisi, tetap diperlukan suatu pengorganisasian elemen-elemen desain iklannya. Aspek-aspek yang perlu
diperhatikan menyangkut perihal format, teks, dan ilustrasi iklan. Karakter media cetak yang seringkali dipakai sebagai media pendukung dalam kampanye periklanan, menjadikannya iklan media massa cetak harus mempunyai konsistensi konsep pendekatan kreatif yang konsisten dengan media utamanya agar tujuan pencapaian brand awareness senantiasa terjaga.

Kata kunci: iklan media massa cetak, brand awareness, karakter iklan

ABSTRACT
Although printed media has been sharply segmented, even sharper than television, the design elements are still need to be organized. The considered elements are the size, type, and the illustration of the ad. Since printed media characteristically used as supporting media in advertising campaign, it must have consistency in creative approach with the main media in order to maintain the continuity to gain brand awareness.

Keywords: printed media advertisement, brand awareness, printed ad it characteristic

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Download > Menciptakan Brand Awareness Iklan Media Massa Cetak

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Sumber: Desa Informasi > Pusat Penelitian (Research Centre) Petra Christian University

“Desa Informasi” or “Information Village” is the name adopted for the Local eContent (digital information resources with local flavor) development project being carried out in Petra Christian University Library.

“Desa Informasi” can also play an important role in preserving (at least) digitally local historical and cultural heritage, thus preserving the collective memory of a local society.

All Local eContent collections are available for everyone through the Internet for free. Some Local eContent collections are currently available in “Desa Informasi,” such as Surabaya Memory, Digital Theses, eDIMENSI, Petra@rt Gallery, Petra iPoster, and Petra Chronicle.

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