Bing Bedjo Tanudjaja

Dosen Jurusan Desain Komunikasi Visual
Fakultas Seni dan Desain - Universittas Kristen Petra

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ABSTRAK
Iklan produk rokok selalu dibatasi oleh peraturan-peraturan, baik peraturan pemerintah maupun peraturan internasional. Untuk itu dibutuhkan kreativitas agar bisa membuat iklan rokok tanpa harus terbentur peraturan-peraturan tersebut.

Kata kunci: iklan produk rokok, peraturan, kreativitas.

ABSTRACT
Cigarettes products advertisement are always limited by the rules, whether it is from the government either from the international one. It seems that the creativity is always needed to make the cigarettes advertisement without limited by that kind of rules.

Keywords: cigarettes product advertisement, rules, creativity.

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Download > Kreatifitas Pembuatan Iklan Produk Rokok di Indonesia

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Sumber: Desa Informasi > Pusat Penelitian (Research Centre) Petra Christian University

“Desa Informasi” or “Information Village” is the name adopted for the Local eContent (digital information resources with local flavor) development project being carried out in Petra Christian University Library.

“Desa Informasi” can also play an important role in preserving (at least) digitally local historical and cultural heritage, thus preserving the collective memory of a local society.

All Local eContent collections are available for everyone through the Internet for free. Some Local eContent collections are currently available in “Desa Informasi,” such as Surabaya Memory, Digital Theses, eDIMENSI, Petra@rt Gallery, Petra iPoster, and Petra Chronicle.

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