Heru Dwi Waluyanto

Dosen Jurusan Desain Komunikasi Visual
Fakultas Seni dan Desain - Universitas Kristen Petra

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ABSTRAK
Penampilan iklan di media cetak maupun televisi terus-menerus mengalami perkembangan. Para desainer dibidang periklanan selalu berupaya menyempurnakan penampilan iklan-iklan hasil karya mereka. Keberadaan komputer grafis dalam dunia periklanan ternyata berhasil menarik perhatian khalayak sasaran, dan berkat kemajuan teknologi komputer yang semakin canggih, para desainer iklan berkarya dengan cara memadukan seni dan teknologi. Bagaimanapun pekerjaan kreatif desainer iklan tersebut adalah sebagai proses penggambaran, penulisan, perancangan dan produksi sebuah iklan.

Kata kunci: Komputer grafis, iklan, media cetak, media televisi

ABSTRACT
Commercial appearances in television and printed media has evolved continuosly. Ad designers always try to improve their commercial works performance. The existence of graphic computer in the world of advertising has succeded to draw attention of the targetted public. Through the advancement of computer technology, the designers tend to create their works by blending art and technology. However the creative work of ad designer is the process of imaging, writing, arranging and producing of an advertisement.

Keywords: Computer graphic, advertisement, print media, television media

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Download > Komputer Grafis dalam Iklan di Media Cetak dan Televisi

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Sumber: Desa Informasi > Pusat Penelitian (Research Centre) Petra Christian University

“Desa Informasi” or “Information Village” is the name adopted for the Local eContent (digital information resources with local flavor) development project being carried out in Petra Christian University Library.

“Desa Informasi” can also play an important role in preserving (at least) digitally local historical and cultural heritage, thus preserving the collective memory of a local society.

All Local eContent collections are available for everyone through the Internet for free. Some Local eContent collections are currently available in “Desa Informasi,” such as Surabaya Memory, Digital Theses, eDIMENSI, Petra@rt Gallery, Petra iPoster, and Petra Chronicle.

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