Sumbo Tinarbuko 1)

Dosen Program Studi Desain Komunikasi Visual
Fakultas Seni Rupa - Institut Seni Indonesia
Yogyakarta

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ABSTRAK
Haruskah iklan dilenyapkan? Jika melihat presentase secara acak antara yang pro dan kontra terhadap keberadaan iklan, maka jawaban emosionalnya, iklan harus dilenyapkan dari muka bumi ini! Sebab dosa iklan sudah tidak bisa dimaafkan lagi. Tetapi jika kita kaji lebih dalam carut marut perihal periklanan tersebut, kita bisa melakukan negosiasi sekaligus introspeksi antarpara pihak.

Kata-kunci: Negosiasi dan Instrospeksi Parapihak

ABSTRACT
Must advertisement be vanished? Observing the percentage between the pros and the cons carried out at random concerning the existence of advertisement, we will find out an emotional response, i.e. it must be vanished from this earth. The sins performed by the advertisement seem unforgivable. But if we analyze the mass (chaos) the advertisement problems more deeply, we should negotiate and introspect as well among all sides.

Keywords: negotiation, introspection of all sides.

1) Ketua LSK deskomvis: Penelitian, Perancangan dan Konsultan Desain Komunikasi Visual

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Download di sini Haruskah Iklan Dilenyapkan?

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Sumber: Desa Informasi > Pusat Penelitian (Research Centre) Petra Christian University

“Desa Informasi” or “Information Village” is the name adopted for the Local eContent (digital information resources with local flavor) development project being carried out in Petra Christian University Library.

“Desa Informasi” can also play an important role in preserving (at least) digitally local historical and cultural heritage, thus preserving the collective memory of a local society.

All Local eContent collections are available for everyone through the Internet for free. Some Local eContent collections are currently available in “Desa Informasi,” such as Surabaya Memory, Digital Theses, eDIMENSI, Petra@rt Gallery, Petra iPoster, and Petra Chronicle.

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