Listia Natadjaja

Lecturer Visual Communication Design
Art and Design Faculty of Petra Christian University

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ABSTRACT
For a long time, people have consumed the instant noodle. In Korea, instant noodle, which is called Ramyon, is one of popular food and it is often seen in the retail shop, supermarket, restaurant and cafeteria. Instant noodle that has a famous brand in Korea is produce by Nong Shim Co., Ltd. In Indonesia, many people have consumed the instant noodle with practice reason, fast serving, and etc. Indomie, produced by PT. Indofood, is the number one brand and become the market leader of instant noodle. Comparing at two famous brand of instant noodle, it is needed to be known how far the effect of packaging design can attract the consumer brand preference.

Keywords: packaging design, brand preference, instant noodle.

ABSTRAK
Sudah sejak lama, masyarakat mengkonsumsi mie instant. Di Korea mi instan yang disebut Ramyon, adalah salah satu makanan yang popular dan banyak dijual di toko-toko kecil, supermarket, restoran dan kantin. Mi instan yang terkenal di Korea diproduksi oleh Nong Shim Co., Ltd. Di Indonesia, kebanyakan orang mengkonsumsi mi instan dengan alasan praktis, cepat saji dan lain sebagainya. Indomie, yang diproduksi oleh PT. Indofood adalah merk nomor satu dan menjadi pemimpin pasar pada pasar mi instan. Dalam studi komparasi antara dua merk terkenal ini, perlu diketahui seberapa jauh peran desain kemasan dalam menarik minat konsumen terhadap pilihan merk.

Kata kunci: desain kemasan, pilihan merk, mi instan.

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Download di sini > Comparative Study of Instant Noodle Nong Shim Korea and Indomie Indonesia as the Effect of Packaging Design Point of Interest to the Consumer Brand Preference

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Sumber: Desa Informasi > Pusat Penelitian (Research Centre) Petra Christian University

“Desa Informasi” or “Information Village” is the name adopted for the Local eContent (digital information resources with local flavor) development project being carried out in Petra Christian University Library.

“Desa Informasi” can also play an important role in preserving (at least) digitally local historical and cultural heritage, thus preserving the collective memory of a local society.

All Local eContent collections are available for everyone through the Internet for free. Some Local eContent collections are currently available in “Desa Informasi,” such as Surabaya Memory, Digital Theses, eDIMENSI, Petra@rt Gallery, Petra iPoster, and Petra Chronicle.

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