Lesie Yuliadewi

Dosen Jurusan Desain Komunikasi Visual
Fakultas Seni dan Desain - Universitas Kristen Petra

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ABSTRAK
Kebudayaan akan mempengaruhi sudut pandang seseorang terhadap sesuatu yang dilihat atau diterima oleh otaknya. Seseorang akan lebih cepat menerima sesuatu apabila ciri-ciri hal yang baru diterimanya berhubungan dengan masa lampaunya. Oleh karena itu, kebudayaan merupakan faktor yang penting diperhitungkan agar pesan yang termuat dalam iklan cepat diterima dan diingat di benak calon konsumen, sehingga angka penjualan dapat meningkat.

ABSTRACT
The culture is the important part to influent people’s attitudes like the way they have seen or thinked. Usually, people will learn some thing faster than the other, because it has been related with their past experience. That is why, the culture become one of the most important thing in advertising and it have great influence for the brand image of the consumers. So the consumers can be easily remember the products that have been advertising. Last, all of it, will change the sales of the products goes up and hopefully, it will increase the revenue/profit of the firm.

Kata kunci: kebudayaan, positioning, iklan, pasar

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Download > Faktor Kebudayaan dalam Penentuan Positioning

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Sumber: Desa Informasi > Pusat Penelitian (Research Centre) Petra Christian University

“Desa Informasi” or “Information Village” is the name adopted for the Local eContent (digital information resources with local flavor) development project being carried out in Petra Christian University Library.

“Desa Informasi” can also play an important role in preserving (at least) digitally local historical and cultural heritage, thus preserving the collective memory of a local society.

All Local eContent collections are available for everyone through the Internet for free. Some Local eContent collections are currently available in “Desa Informasi,” such as Surabaya Memory, Digital Theses, eDIMENSI, Petra@rt Gallery, Petra iPoster, and Petra Chronicle.

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