Christine Suharto Cenadi

Dosen Jurusan Desain Komunikasi Visual
Fakultas Seni dan Desain - Universitas Kristen Petra

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ABSTRAK
Dalam era globalisasi dewasa ini, dan dengan berkembangnya pasar (market), banyak perusahaan bersaing untuk menarik perhatian konsumen untuk membeli produknya. Salah satu cara untuk bersaing dan dapat bertahan di dalam pasar yang terus berkembang ini adalah dengan menciptakan suatu image dan identitas graphic. Tulisan ini akan membahas tentang corporate identity, image, fungsi dan aplikasinya.

ABSTRACT
In the recent globalization era, and the developed market, many companies compete to attract consumers to buy their products. One of the keys to compete and survive in this developing market is by creating an image and graphic identity. This paper will discuss about corporate identity, image, its purpose and applications.

Kata kunci: corporate, identity, image

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Download > Corporate Identity, Sejarah dan Aplikasinya

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Sumber: Desa Informasi > Pusat Penelitian (Research Centre) Petra Christian University

“Desa Informasi” or “Information Village” is the name adopted for the Local eContent (digital information resources with local flavor) development project being carried out in Petra Christian University Library.

“Desa Informasi” can also play an important role in preserving (at least) digitally local historical and cultural heritage, thus preserving the collective memory of a local society.

All Local eContent collections are available for everyone through the Internet for free. Some Local eContent collections are currently available in “Desa Informasi,” such as Surabaya Memory, Digital Theses, eDIMENSI, Petra@rt Gallery, Petra iPoster, and Petra Chronicle.

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