Minding the Gap: Views from Both Sides of the Pond
*October 22, 2010
Victoria & Albert Museum
London
Lead sponsor: Principle Group
Additional sponsorships are available. Contact Sara Naegelin at sara@segd.org
The scope and impact of environmental graphic design have expanded to encompass virtually all aspects of the built environment, from wayfinding and exhibition design to branded environments and interactive and dynamic installations. SEGD’s first-ever international symposium provides an opportunity for environmental graphic design professionals in North America, Europe, and beyond to meet and share ideas, strategies, and resources for this influential and still-evolving discipline.
The event is open to designers, clients, developers, fabricators, technology providers, and other professionals connected with environmental graphic design or allied disciplines including architecture, graphic and interior design, information and interaction design, wayfinding, and signage design.
*The full-day symposium is Friday, October 22. On Thursday evening, October 21, a welcome reception will be held at Pentagram’s London offices. On Saturday, October 23, SEGD will host a roundtable with various European design associations. For information on the roundtable, contact ann@segd.org.
Thursday, October 21
Evening 18:00 – 20:00
Cocktail Reception/Welcome
Pentagram London
11 Needham Road
London W11 2RP
Speakers: SEGD President Wayne McCutcheon, Entro Communications; Alex Wood, Holmes Wood; David Gibson, Two Twelve
Friday, October 22
Victoria & Albert Museum
Hochhauser Auditorium, Sackler Education Centre
Cromwell Road
London SW7 2RL
Morning 9:00 – 12:35
Welcome and Introduction to SEGD
Speaker: Wayne McCutcheon, SEGD President
Introduction to the Symposium
Speakers: Alex Wood, Holmes Wood; Lee Skolnick, Lee H. Skolnick Architecture + Design Partnership
Morning 9:20 – 10:40
Session 1: The Big Picture
The broad range of activity encompassed by SEGD and its members
Speakers:
Wayfinding - David Gibson, Two Twelve
Environments – Laurence Madrelle, LM Communiquer
Exhibitions – Gary Shelley, Casson Mann
Art and Lighting Design – Jason Bruges, Jason Bruges Studio
Morning 10:40 – 11:00
Break
Morning 11:00 – 12:35
Session 2: Environmental Design at the V&A
Contemporary designers working for the V&A
Chair/Introduction: Moira Gemmill, V&A
Speakers: Lucy Holmes, Holmes Wood; Agnieska Glowacka, Glowacka Rennie Architects; Frans Bevers, Opera Amsterdam; Christopher Bagot, Softroom Limited
Lunch 12:35 – 13:30
Afternoon 13:30 – 15:10
Session 3: London 2012, Design for the Olympics
Hosted by the Sign Design Society
Chair/Introduction, Michael Wolff, Chairman SDS
Afternoon 15:10
Break
Afternoon 15:25 – 16:40
Session 4: SEGD Design Awards
Award-winning EGD work from the SEGD Design Awards Program
Speakers: Tim Fendley, AIG (Honor Award: Legible London); Nuno Gusmão, P-06 Atelier (Honor Award: Theatre and Auditorium of Poitiers; Merit Awards: Bikeway Belém, Museu Fundaçao Oriente)
Afternoon 16:40 – 17:00
Session 5: Looking Ahead/Views from Both Sides of the Pond
Speakers: Michael Gericke, Pentagram NY; Daniel Weil, Pentagram UK
Afternoon 17:00
Closing Remarks
Speaker: David Gibson, Two Twelve
Evening 17:05-19:00
SEGD/SDS Reception
Victoria & Albert Museum, Room 220
Note: The V&A galleries are open until 21:00 on Friday nights.
Fees
Fees are being finalized. Click here to be notified when they are confirmed.
Saturday, October 23
Roundtable with SEGD and European design associations
For information on this by-invitation event, contact ann@segd.org.
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The Origins of Graphic Design in America, 1870-1920
www.underconsideration.com
