Minding the Gap: Views from Both Sides of the Pond

*October 22, 2010

Victoria & Albert Museum

London

Lead sponsor: Principle Group

Additional sponsorships are available. Contact Sara Naegelin at sara@segd.org

The scope and impact of environmental graphic design have expanded to encompass virtually all aspects of the built environment, from wayfinding and exhibition design to branded environments and interactive and dynamic installations. SEGD’s first-ever international symposium provides an opportunity for environmental graphic design professionals in North America, Europe, and beyond to meet and share ideas, strategies, and resources for this influential and still-evolving discipline.

The event is open to designers, clients, developers, fabricators, technology providers, and other professionals connected with environmental graphic design or allied disciplines including architecture, graphic and interior design, information and interaction design, wayfinding, and signage design.

*The full-day symposium is Friday, October 22. On Thursday evening, October 21, a welcome reception will be held at Pentagram’s London offices. On Saturday, October 23, SEGD will host a roundtable with various European design associations. For information on the roundtable, contact ann@segd.org.

Thursday, October 21

Evening 18:00 – 20:00

Cocktail Reception/Welcome

Pentagram London

11 Needham Road

London W11 2RP

Speakers: SEGD President Wayne McCutcheon, Entro Communications; Alex Wood, Holmes Wood; David Gibson, Two Twelve

Friday, October 22

Victoria & Albert Museum

Hochhauser Auditorium, Sackler Education Centre

Cromwell Road

London SW7 2RL

Morning 9:00 – 12:35

Welcome and Introduction to SEGD

Speaker: Wayne McCutcheon, SEGD President

Introduction to the Symposium

Speakers: Alex Wood, Holmes Wood; Lee Skolnick, Lee H. Skolnick Architecture + Design Partnership

Morning 9:20 – 10:40

Session 1: The Big Picture

The broad range of activity encompassed by SEGD and its members

Speakers:

Wayfinding - David Gibson, Two Twelve

Environments – Laurence Madrelle, LM Communiquer

Exhibitions – Gary Shelley, Casson Mann

Art and Lighting Design – Jason Bruges, Jason Bruges Studio

Morning 10:40 – 11:00

Break

Morning 11:00 – 12:35

Session 2: Environmental Design at the V&A

Contemporary designers working for the V&A

Chair/Introduction: Moira Gemmill, V&A

Speakers: Lucy Holmes, Holmes Wood; Agnieska Glowacka, Glowacka Rennie Architects; Frans Bevers, Opera Amsterdam; Christopher Bagot, Softroom Limited

Lunch 12:35 – 13:30

Afternoon 13:30 – 15:10

Session 3: London 2012, Design for the Olympics

Hosted by the Sign Design Society

Chair/Introduction, Michael Wolff, Chairman SDS

Afternoon 15:10

Break

Afternoon 15:25 – 16:40

Session 4: SEGD Design Awards

Award-winning EGD work from the SEGD Design Awards Program

Speakers: Tim Fendley, AIG (Honor Award: Legible London); Nuno Gusmão, P-06 Atelier (Honor Award: Theatre and Auditorium of Poitiers; Merit Awards: Bikeway Belém, Museu Fundaçao Oriente)

Afternoon 16:40 – 17:00

Session 5: Looking Ahead/Views from Both Sides of the Pond

Speakers: Michael Gericke, Pentagram NY; Daniel Weil, Pentagram UK

Afternoon 17:00

Closing Remarks

Speaker: David Gibson, Two Twelve

Evening 17:05-19:00

SEGD/SDS Reception

Victoria & Albert Museum, Room 220

Note: The V&A galleries are open until 21:00 on Friday nights.

Fees

Fees are being finalized. Click here to be notified when they are confirmed.

Saturday, October 23

Roundtable with SEGD and European design associations

For information on this by-invitation event, contact ann@segd.org.

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