Semangat Eksperimen dalam Diri Eric Widjaja

Tuntutan praktis di dalam pekerjaan kadang melupakan kita untuk lebih bereksperimen. Rutinitas membunuh kreativitas, tenggat waktu bagai vonis yang tak dapat ditawar, dan kita terseret untuk segera mewujudkan karya demi karya hingga melupakan ide baru, dorongan bermain dan semangat uji coba.

Di situlah letak kehebatan Eric Widjaja, dia sanggup bermain di antara pekatnya tuntutan praktis pekerjaan, menggulirkan ide-ide bermain di dalam visual yang diciptakannya. Dan seperti yang terlihat pada karya “We are Stupid”, “A Decade of Good Laugh” serta “Legacy”, Eric masih kerap bermain dengan obyek nyata, menyusun satu demi satu obyek tersebut, berlelah dalam instalasi hingga merekamnya dalam media visual — sebuah runut kerja proses kreatif yang semakin jarang kita lakukan karena Image Editing Software telah begitu memanjakan kita.

Selamat menikmati karya Eric Widjaja, dan bersiap untuk terinspirasi untuk kembali bermain dan bereksperimen visual. Silakan klik link berikut untuk memberikan apresiasi: “DGI Online Exhibition #05: Eric Widjaja”.

Selamat menikmati!
Danu Widhyatmoko

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We are Crap

Tittle:
WE ARE CRAP

Elements:
Visual Thought

Objective:
No matter how good or expensive the brand you wear, you cannot hide your ugliness.

Client:
Self Initated

Dimension:
A4

Year:
2008

Truth Does Hurt

Tittle:
TRUTH DOES HURT

Elements:
Visual Concept

Objective:
Reality bites. Yes, truth indeed hurts.

Client:
Self Initiated

Dimension:
N/A

Year:
2008

We are Stupid

Tittle:
WE ARE STUPID

Elements:
Applied Typography

Objective:
VERSUS magazine asked us to submit an artwork for their postcard series, the idea came in the nick of time, and it portrayed our situation in quite an honest way.

Client:
Versus Magazine

Dimension:
180 x 100 cm

Year:
2009

42779 24784329 to Versus

Tittle:
42779 24784329 TO VERSUS

Elements:
Poster, Greeting

Objective:
A birthday greeting for VERSUS magazine, inspired by cellphone buttons, the birthday greeting contains a secret message.

Client:
Versus

Dimension:
Bigger than the biggest person in our studio

Year:
2009

A Decade of Good Laugh

Tittle:
A DECADE OF GOOD LAUGH

Elements:
Applied Typography, Contribution

Objective:
A contribution for UNKL347’s 10th Year Book. We were asked to execute their logo to whatever we want to do. What came to our mind directly was, of course, to congratulate them and made a slogan ”A Decade of Good Laughs” describing what they did for 10 freakin’ years. Cigarette butts, cassette tapes, coffee beans, wine corks and some fries involved in this installation.

Client:
UNKL347

Dimension:
20 x 30 cm

Year:
2008

Legacy

Tittle:
LEGACY

Elements:
Applied Typhography

Objective:
SURYA PALACEJAYA is an Indonesian established paper company, they invited twelve designers, each of them were requested to create an artwork for their 2010 calendar related to their 50th birthday with the theme paper celebration. We then decided to make a typography installation on a block of wood.

Client:
Surya Palacejaya

Dimension:
300 x 50 cm

Year:
2009

Our Place or Yours

Tittle:
OUR PLACE OR YOURS

Elements:
Brand Identity, Logo, Catalog

Objective:
Our Place Or Yours is Cork&Screw’s delivery concept. We wanted to twist the idea of being polite by portraying sarcasm in the logo.

Client:
Cork & Screw

Dimension:
Various

Year:
2009

In Vino Veritas

Tittle:
IN VINO VERITAS

Elements:
Poster

Objective:
We developed a custom typography specimen that was inspired by the element of wine and its serving for Cork&Screw’s campaign.

Client:
Cork & Screw

Dimension:
50 x 72 cm

Year:
2009

Eat Bag

Title:
CORK & SCREW ‘eat’ BAG

Elements:
Packaging, Merchandise

Objective:
By maintaining the image of Dyonisus we execute an abstract impression for the food bag.

Client:
Cork & Screw

Dimension:
16 x 35 cm

Year:
2009

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